EB5 Marketing with Courtney Creedon – Episode 3

Mona Shah speaks with Courtney Creedon of EB-5 Investors Magazine about the role and importance of the magazine as a platform to dispense information to attorneys and investors alike.

With almost 30,000 combined subscribers to the English and Chinese language versions, the magazine is able to reach a wide audience, foster business relationships, and present project opportunities. Additionally, the magazine’s conferences are an excellent opportunity to meet with agents, investors, and industry leaders.

 

• Mona and Courtney discuss the reach and influence of the magazine, not only in the U.S. and China but to South America, the Middle East and India as well.

 

• The editorial and business development teams work to ensure the highest quality content for the magazine. Advertisers are not vetted though and It is the investors responsibility to fully research a project before committing to it – legitimate projects are willing to subject themselves to the scrutiny of the FCC and key investors.

 

• Mona and Courtney talk about the varied audience of the magazine and this allows for fostering business connections.

 

• Developers are encouraged to utilize the avenue with the highest return on investment of marketing dollars. Whether through advertising, writing articles, or attending conferences, advertisers build investors trust and develop credibility.

 

• As the number of available projects increases, it takes more work to attract and retain investors.

 

• The way investors chose projects is changing, as the number of good projects increases. Investors want to be involved and want to know that the project is as advertised.

 

• The range of advertisers and contributing authors lends to the broad appeal of EB-5 Investors Magazine. Attorneys, as well as project developers and investors look to the magazine for guidance.

 

• Mona and Courtney talk about the role of social media, especially WeChat, in the Chinese marketplace, and the importance of recognizing and adapting to the differences between the U.S. and Chinese audiences in order to be successful.

 

• Social media is about developing and fostering relationships with followers and allowing for quick response and customer interaction.

 

• The magazine sponsored conferences are important for many of the people, not only for the added value of attending but for the networking opportunities offered by them.

 

• There will always be questions no matter how good your marketing material; being able to meet face-to-face will facilitate quicker understanding of your project.

 

• Conferences are also good for finding out what the competition is doing, as well as offering opportunities for cooperation. The project collaboration can help investors to clarify projects and will help to improve or differentiate the market and building relationships.

 

• Further developing the presence of agents and investors at the conferences can limit the amount of foreign travel needed to meet developers.